Patrick Cleiren,
Sr. user experience
& visual designer

About me

Passion for digital design

Patrick Cleiren


A real geek with a passion for digital design. Ambitious, pragmatic, professional, loyal, enthusiastic and committed. Always looking for the latest trends and technologies. Attention to detail. Always be open to new ideas and developments. Independent but also a real team player. All-round, proactive, knowledgeable and experienced. I create concepts from sketch to pixel-perfect designs. Currently working on design consistency by setting up design systems in Figma for the various VodafoneZiggo brands.


Sr. Visual Designer
March 2020 - Current

Create balanced visual designs for websites and apps within the Digital department. Responsible for setting up and maintaining design systems. Bridge between Maastricht and Utrecht.

UI/UX Designer
April 2010 - Current

Strategy, concept, visual design, UI/UX design for various websites and apps. Front-end web development, Wordpress and web hosting. Digital imaging, photography and web design.

P&P Company
Interaction Designer
August 1999 - February 2020

Strategy, concept, digital design and project management for online projects. Responsible for all online activities (marketing campaigns, planning, budget, internal / external management, hosting, SEO, etc.).


  • 90%
    Grid & Layout
  • 90%
    Visual Design
  • 95%
    UI/UX Design
  • 90%
    Image editing
  • 90%
    Interaction Design
  • 90%
    Design Systems


  • 90%
    Adobe Photoshop
  • 90%
    CMS AEM / Concrete5 / Wordpress
  • 95%
    Figma / Sketch
  • 90%
    Handoff Figma / Zepplin / Marvel
  • 80%
    Prototyping Figma / Marvel / Invision
  • 80%
    Agile tools Atlassian / Office365 / Mural

Design process

Optimal user experience for the end user

I use the Double Diamond framework for the design process.
  • Discover

    Understand the problem and investigate opportunities. Business and user goals, market research, desk research and information architecture.

  • Define

    With the insight from the discovery phase create the customer journey, personas, user story mapping, opportunities and possibilities, clarifying the problem.

  • Develop

    Creating solutions, iteration, information structure, wireframes, mockups (UI) and prototype (for user testing and validation).

  • Deliver

    Testing different solutions, rejecting those that will not work and improving the ones that will. Handoff development and further optimization based on insights (data and user feedback).


Projects I've worked on

UX Design

Allerlei 31

UX Research (persona, customer journey and user-testing), design and implementation website
View UX Design Case Study | Website Allerlei 31

UI Design

Redesign Vodafone Red Together

Redesign - User interface for Red Together in My Vodafone web.

Web Design

Mr. Stir Web Design

Responsive website design. Responsible for concept and design.

UI/UX Web Design


Responsive app to show availability from registered freelancers. Responsible for concept and design based on requirements.

UI/UX Design Android

TekGPS Enterprise

Concept golf score app for a 10" inch Android system golf cart. Responsible for concept and design based on wireframes and requirements.

UI/UX Design Blackberry


Concept OBD app for Blackberry. Responsible for concept and design based on requirements.

UI/UX Web Design


Website for hiring freelancers. Responsible for concept and design based on requirements and wireframes.

UI/UX Design OS


Concept contest entry, 2nd place.

UI/UX Design Android & iOS

Wake up Alarm!

Design alarm app for Android and iOS tablets & smartphones. Responsible for concept and design based on wireframes and requirements.

User Interface Design

Woodpad Skeuomorphic Design

Woodpad skeuomorphic user interface concept for sale on Envato.

User Interface Design

Radiopad Skeuomorphic Design

Radiopad skeuomorphic user interface concept for sale on Envato.

User Interface Design

Hotelpad UI Design

Hotelpad user interface concept.

User Interface Design

Audiopad Skeuomorphic Design

Audiopad skeuomorphic user interface concept for sale on Envato.

User Interface Design

Touchoak Skeuomorphic Design

Touchoak skeuomorphic user interface concept for sales on Envato.

User Interface Design

DSM OS UI Design

DSM OS user interface concept freebie

User Interface Design

Firedash Design

Development of a GPS app for Android system in fire truck. Responsible for concept and design based on prototype and requirements.

Web Design

Flat Design

Flatpad user interface concept for sale as stock.

Digital Design

Foliozo Desktop Wallpaper

Foliozo Desktop concept for competition (winning entry) for the launch of the app Foliozo.


What others say about me

Thijs Creemers Software engineering at KPN

Working with Patrick is always a very pleasant experience. He works accurately, carefully and, despite his focus on details, he always manages to keep an overview in complex projects. After a short conversation, he is able to create a striking design that is almost always 'spot-on'. His eagerness to learn, following trends and cleverly applying new trends and techniques is second nature to him.

Tom Chyla Enterprise Architect at Royal DSM N.V. at DSM

Patrick is a very knowledgeable, reliable and enthusiastic interaction designer, with a great customer oriented mindset. His drive to achieve the best customer experience and his ability to act fast whenever it’s needed, makes him a true professional.

Chun Wong-Ian Frontend webdeveloper

As an Interaction Designer, Patrick knows how to create a pixel-perfect, functional and effective design. He is aware of the latest trends and developments and always knows how to apply this in his creations. His knowledge of the latest guidelines and do's and don'ts makes it very pleasant for a developer to work with.